ABOUT ACT SIMPLY
We make technology easier to act on.
Act Simply is a technology company focused on AI, systems, applications, and websites. We help turn business needs into clear digital products and practical operating tools.
Part of DYH Group. Built with a long-term business perspective.
Act Simply is part of DYH Group, with experience connected to 2006 and a presence across three branches. This background gives our technology work a practical point of view: solutions should not exist in isolation; they should support people, processes, decisions, and business growth.
We work across digital strategy, experience design, software engineering, AI, applications, websites, and business systems. Our role is to make the path from requirement to working solution more understandable, collaborative, and effective.
- Group: DYH Group
- Since: 2006
- Presence: Dubai, UAE · Amman, Jordan · California, USA
- Core work: AI, systems, applications, websites
- Product family: Simply AI, Simply ERP, Simply HR, Simply PM, Simply CRM
- Industry solutions: Simply Shipment Management, Simply Pharma
Our mission is to make capable technology easier to understand, implement, and use—helping organizations improve the way they work through thoughtful AI, software, applications, websites, and connected systems.
Our vision is a future in which every organization can turn its ideas and operational knowledge into technology that creates lasting value.
DIFFERENCE
What makes Act Simply different
We connect technology to operations
The interface matters, but so do the workflows, information, integrations, and people behind it. We consider the complete operating picture.
We keep the path visible
Projects work better when priorities, decisions, responsibilities, and progress are understandable to everyone involved.
We build around the real need
We avoid treating every challenge as the same. The product, architecture, and delivery approach should reflect the actual context.
We think beyond launch
A launch is an important milestone, not the end of the product. We create room for learning, maintenance, and future development.
Three branches. One shared technology direction.
Act Simply operates across three branches, bringing teams and capabilities together under one company approach.
Dubai, UAE
Amman, Jordan
California, USA
Hover a pin to view a branch.
Understand before building
We begin with the business problem, the people involved, and the result the solution needs to achieve.
Make complexity usable
Powerful technology should still feel clear. We organize complex workflows into focused, understandable experiences.
Build for real operations
We consider daily users, business rules, integrations, security, performance, and future change—not only the first launch.
Improve through collaboration
The strongest products come from open communication, visible progress, and decisions made with the people who know the business best.
Keep moving forward
Technology changes. We create foundations that can be reviewed, extended, and improved as needs evolve.
Leadership across business, technology, and finance.
Dr. Yazan Hatamleh
Chief Executive Officer (CEO)
Omar Nabulsi
Chief Technology Officer (CTO)
Suhaib Tayym
Chief Financial Officer (CFO)
Have a business challenge that needs a technology answer?
Explore what we build or start a conversation with the Act Simply team.